1. why
   1. understand clearly WHAT is being commented
   2. WHY having this conversation
   3. have the chance to reflect, take action
   4. avoid damaging relationship
2. Situation
   1. define context
      1. where
      2. when
      3. At last Friday afternoon's meeting
3. Behavior
   1. describe observed behavior
      1. challenging-communicate only behaviors
      2. don't make assumptions
      3. no subjective judgments
      4. there were two incorrect sales calculations in your presentation slides
4. Impact
   1. how this affected people
      1. use the "I" statement
      2. I'm worried this may affected the reputation of our team