1. Daily Revenue
   1. What
      1. How much money is app bringing in each day?
   2. Calculate
      1. to multiply the child metric
         1. Daily Active Users (DAU)
         2. Average Daily Revenue Per Daily Active User (ARPDAU)
2. DAU
   1. What
      1. How many total people used app on a specific day?
   2. Calculate
      1. adding the child metrics
         1. New Installs
         2. Returning Users
3. New Installs
   1. What
      1. How successful are we at getting new users into our app?
   2. Calculate
      1. adding the child metrics
         1. Organic Installs
         2. Deep Link Installs
4. Returning Users
   1. What
      1. How successful are we at getting new users to come back
   2. Calculate
      1. multiplying retention rate on day [x] with the Install Cohort (new installs from [x] days prior) and summing over all [x] days
5. ARPDAU
   1. What
      1. Average Revenue Per Daily Active User
      2. How well am I monetizing my entire user base?
   2. Calculate
      1. multiplying the child metrics
         1. Daily Conversion
         2. Average Revenue Per Paying User
6. Daily Conversion
   1. What
      1. What percentage of my active users see enough value to spend money?
   2. Calculate
      1. adding the child metrics
         1. New Buyer Conversion
         2. Repeat Buyer Conversion
7. ARPPU
   1. What
      1. Average Revenue Per Paying User
      2. Of the users who see enough value in my app to spend money, how much are they willing to spend?
   2. Calculate
      1. multiplying the child metrics,
         1. Average Transaction Value
         2. number of transactions an average buyer makes
8. Retention rate!
9. Metrics
   1. Why
      1. to answer questions
      2. to make better business decisions
      3. to come conversations and insights to help teams succeed
   2. !
      1. use multiple metrics
         1. never rely on a single metric
         2. good metrics should surprise you every now and then
            1. they generate questions as well, not just answers
   3. https://github.com/SkeltonThatcher/bizmetrics-book
10. sources
    1. https://medium.com/googleplaydev/a-kpis-guide-for-google-play-apps-and-games-intro-to-metrics-214da979f5a2