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Who is the new generation of successful music artists ?
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Boyce Avenue
- How: exploded on YouTube, 2 billion views, 8 million suscribers, making covers + original songs, 4 million in revenues in 2013
- Edge: creating quality covers and original pop songs with a global anthem feel
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Lindsey Stirling
- How: exploded on YouTube, 7 million suscribers
- Edge: unique combination of violin playing while dancing
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Ryan Leslie
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How: became famous on YouTube creating music production content
- + producing Cassie's 1st album
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Edge: spokesperson for independent artists
- developing the new music business model
- developing an app for indie artists
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Karmin
- How: exploded on YouTube, 1.5 million suscribers
- Edge: unique ability to rap, sing and create fun content
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Rudy Mancuso
- How: exploded on Vine, pianist virtuoso, content creator
- Edge: extremely creative, ability to create fun unique content, very confident, ended up doing a video with Justin Bieber
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Childish Gambino
- How: exploded on Twitter, 600k YouTube suscribers
- Edge: speaking his mind, consciousness message
- @PascalGuyon
- Award winning, Multi-Platinum Producer/Composer/Mixer
- 3 Grammy nominations contributions in Pop and Soul, short listed for a Latin Grammy
- YouTube has become the dominant place for teenagers to discover music, 2012 Nielsen Study
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1 - MINDSET
- I own my art and create my own business
- all tools are available at close to no cost to build it
- I have straight access to my audience, no middle man needed
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2 - DEFINING
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EDGE: What makes me so unique that people will get hooked ? What is my edge ?
- unique story ? caring about a cause ? affiliated with a brand ?
- provide value
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TARGET: Who is my audience, who are my best fans ?
- how to get to them ?
- engaging with them, involving them in my projects
- including my best fans in my team to develop my business
- REVENUE STREAMS: concerts, licensing, spokesperson, expert on a precise subject...
- COSTS: songs/albums productions, original content production, special events ...
- SCHEDULE : using time management tools to get my tasks done
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3 - LEARNING / BRAINSTORMING
- perfecting my craft, being the best at what I'm known for
- meeting with my music mentor & my business mentor on a regular basis
- studying how to fully taking advantage of social medias ( statistics, hacks... )
- working on my general education to be able to identify opportunities
- who are the new artists making it nowadays and how ?
- studying how companies work
- being curious, getting out of my regular circle to trigger new ideas, new opportunities
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4 - CREATING
- constantly developing new edgy ideas that will get my audience hooked
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creating original content on a regular basis
- taking advantage of fee tools: social medias
- creating layers of rewards for how much involved my fans are
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albums/songs
- can use crowdfunding to get my fans involved