1. Who is the new generation of successful music artists ?
    1. Boyce Avenue
      1. How: exploded on YouTube, 2 billion views, 8 million suscribers, making covers + original songs, 4 million in revenues in 2013
      2. Edge: creating quality covers and original pop songs with a global anthem feel
    2. Lindsey Stirling
      1. How: exploded on YouTube, 7 million suscribers
      2. Edge: unique combination of violin playing while dancing
    3. Ryan Leslie
      1. How: became famous on YouTube creating music production content
        1. + producing Cassie's 1st album
      2. Edge: spokesperson for independent artists
        1. developing the new music business model
        2. developing an app for indie artists
    4. Karmin
      1. How: exploded on YouTube, 1.5 million suscribers
      2. Edge: unique ability to rap, sing and create fun content
    5. Rudy Mancuso
      1. How: exploded on Vine, pianist virtuoso, content creator
      2. Edge: extremely creative, ability to create fun unique content, very confident, ended up doing a video with Justin Bieber
    6. Childish Gambino
      1. How: exploded on Twitter, 600k YouTube suscribers
      2. Edge: speaking his mind, consciousness message
  2. @PascalGuyon
  3. Award winning, Multi-Platinum Producer/Composer/Mixer
  4. 3 Grammy nominations contributions in Pop and Soul, short listed for a Latin Grammy
  5. YouTube has become the dominant place for teenagers to discover music, 2012 Nielsen Study
  6. 1 - MINDSET
    1. I own my art and create my own business
    2. all tools are available at close to no cost to build it
    3. I have straight access to my audience, no middle man needed
  7. 2 - DEFINING
    1. EDGE: What makes me so unique that people will get hooked ? What is my edge ?
      1. unique story ? caring about a cause ? affiliated with a brand ?
      2. provide value
    2. TARGET: Who is my audience, who are my best fans ?
      1. how to get to them ?
      2. engaging with them, involving them in my projects
      3. including my best fans in my team to develop my business
    3. REVENUE STREAMS: concerts, licensing, spokesperson, expert on a precise subject...
    4. COSTS: songs/albums productions, original content production, special events ...
    5. SCHEDULE : using time management tools to get my tasks done
  8. 3 - LEARNING / BRAINSTORMING
    1. perfecting my craft, being the best at what I'm known for
    2. meeting with my music mentor & my business mentor on a regular basis
    3. studying how to fully taking advantage of social medias ( statistics, hacks... )
    4. working on my general education to be able to identify opportunities
    5. who are the new artists making it nowadays and how ?
    6. studying how companies work
    7. being curious, getting out of my regular circle to trigger new ideas, new opportunities
  9. 4 - CREATING
    1. constantly developing new edgy ideas that will get my audience hooked
    2. creating original content on a regular basis
      1. taking advantage of fee tools: social medias
    3. creating layers of rewards for how much involved my fans are
    4. albums/songs
      1. can use crowdfunding to get my fans involved