1. Types
   1. Three Types of Motivation
      1. Motivation 1.0
      2. Motivation 2.0
         1. Motivation 2.0
         2. Motivation 2.1
         3. seek reward and avoid punishment
         4. greater autonomy and help grow
      3. Motivation 3.0
      4. survival
      5. contribute to greater purpose on the long term
   2. Two Types of Behaviour
      1. Type X
      2. Type I
      3. fueled by extrensic desires, more than intrinsic
      4. fueled by intrinsic desires, more than extrinsic
2. Motivation 3.0
   1. Behaviour
      1. Type I
         1. made, not born
         2. outperform Type X in long run
         3. does not disdain money or recognition
         4. is a renewable resource
         5. promotes greater physical and mental well-being
      2. fueled by intrinsic desires, more than extrinsic
   2. Key Elements
      1. Autonomy
         1. Task
         2. Time
         3. Technique
         4. Team
         5. you decide what you will make
         6. Results Only Work Environment (ROWE)
         7. you decide how you do it
         8. you decide who you work with
      2. Mastery
         1. Mindset
         2. Pain
         3. Asymptote
         4. effort as a way to improve something that matters
         5. do the things you love on days you don't want to
         6. approach but never quite reach it
      3. Purpose
         1. Goals
         2. Words
         3. Policies
         4. pursue purpose, use profit as catalyst not as objective
         5. humanize what people say to humanize what they do
         6. enlist the power of autonomy in service of purpose maximization
3. Motivation 2.0
   1. Type X
      1. fueled by extrensic desires, more than intrinsic
   2. Three Incompability Problems
      1. How we organize what we do
         1. open source
         2. purpose maximizers
      2. How we think about what we do
         1. intrinsic motivation
      3. How we do what we do
   3. The Sawyer Effect
      1. If-Then rewards turn play into work
   4. Seven Reasons of Motivation 2.0 Fail
      1. 1. They can extinguish intrinsic motivation
      2. 2. They can diminish performance
      3. 3. They can crush creativity
      4. 4. They can crowd out good behaviour
      5. 5. They can encourage cheating, shortcuts, and unethical behaviour
      6. 6. They can become addictive
      7. 7. They can foster short -term thinking
   5. Increase Succes By
      1. offer rationale for why task is necessary
         1. connect to larger purpose
      2. acknowledge task is boring
         1. increase challenge
         2. increase variety
      3. allow to complete task their own way
         1. make it less routine
      4. shift reward from 'if-then' to 'now that'
         1. consider non-tangible rewards
         2. provide useful information