1. migration
   1. pre-migration month (October)
      1. by 29 Oct: 100% of hotels qualified (a) up; or (b) parked/out (KP)*
      2. email sent to all SPs (FR)*
   2. migration batch 1 (November) (KP)
2. technology > phase 1*
   1. GI
      1. SSL authentication (CS)
      2. elimination of call-back failures (BR)
      3. achieve min chargeback target (BR)
   2. ad website (TL)
   3. java-script-based CTA for HW & AW (BR)
   4. HI (ID)
      1. online video library
      2. beta additions
         1. occupant-based pricing
         2. 14-month rolling
   5. CP (DG)
   6. payment gateway (BR)
      1. new requirements
         1. debit card / CUP
         2. refunds
   7. athentics integration (BR)
   8. data-center setup & maintenance (JL)
3. technology > phase 2 (TL)
   1. screen-scrapping service*
      1. outsource?
         1. Cybage Software (Pune, India) (CS)
      2. insource?
   2. pair-rank reqs*
      1. GI
      2. HI
      3. CP
         1. finance portal?
         2. sales partner portal?
4. conversion testing (CZ)*
   1. GI
      1. v7 vs. v5
      2. v7 vs. v6
      3. v7a vs. v7b
   2. Ad website
   3. Hotel website
5. money remittance services (BO)
   1. for sales partners*
      1. paypal
   2. for hotels*
      1. paypal?
      2. corporate card
6. alert system (CS)*
   1. GI
   2. PPC campaigns
      1. Google
      2. Bing/Yahoo
      3. Baidu?
   3. HW & AW
7. communications
   1. brand promise (EZ)*
   2. corporate website (JD)*
   3. corporate deck (FR)*
   4. quickstart kit (pre-activation) (FR)*
   5. welcome pack (post-activation) (FR)*
   6. social media micro-sites (JD)*
8. business development (RP)
   1. who is our customer? (blue ocean)
   2. target city roadmap*
   3. city-based prospecting support*
   4. pricing*
      1. CMS only
         1. default: $149/month
      2. IBE+CMS
         1. default: 10%
         2. market-specific pricing?
         3. volume discounting?
         4. min/max?
   5. hotelinfo assimilation plan*
9. sales force development (FR)
   1. equip 3 hubs with their v7 roadmaps for 2011*
   2. prepare process for new sales partner recruitment starting 2011*
   3. prepare for remote selling call center partnership starting 2011
10. simplification of operations
    1. optimize mobilization to any priority, at any time
       1. merge of launch & ACP (JD / TL)*
       2. submissions to sub supp & newbies (FR / MW)*
11. metrics alignment (TL)
    1. Q2*
    2. Q3*
12. contracts (FR)
    1. SPA*
       1. new commission model
    2. SSA*
       1. simple, 2-pager
       2. partnership "must-dos" by hotel
       3. breach of notice period penalty
       4. opt-in to payment methods with no ability to collect canc/no-show
13. automation initiatives
    1. CRM (JD)*
    2. request tracker (JD)*
    3. data-warehousing for real-time reporting & decision-making (CS)*
       1. enable
14. training for v7 apps
    1. HI (ID)*
       1. for hoteliers
       2. for employees
       3. for sales force
    2. CP (DG)*
       1. for sales partners
       2. for employees
15. selling to the right customer, via the right channel, with the right product, at the right price