1. 4 extro
    1. how it's made
      1. Thinking, research, conversations
      2. Ebsco and scholar.google.com
      3. Feedback student; Lindy, Christine
      4. Review by Frits
      5. Tools: paper, Xmind, PowerPoint, Slideshare, LinkedIn, Wordpress, Twitter
      6. Input from the Twitter universe
    2. Credits
      1. List of location based social networks by BDNooZ
      2. Bullen, G. & Valentini, B. (2010). Virtually Spatial Reality of FourSquare
      3. Morning at the market by M.V. Jantzen, using a Creative Commons license (Slide 9)
      4. GIS Cartography by Feweb.vu.nl
  2. intermezzo
    1. who first described the 4P's of the marketing mix?
      1. "Jerry called the last P "place".
      2. "...but the credit belongs to Dick Clewett"
      3. Peter Drucker - the grandfather of marketing: an interview with Dr. Philip Kotler, 2008, by R Gunther, Academy of Marketing Science.
    2. pricing in portugal
  3. 1 intro
    1. about me
      1. let the participants decide
        1. worldle places
          1. Mutschellen
          2. Heerbrugg
          3. Ferdinand
          4. Hintham
          5. Lunetten
        2. worldle authors
          1. Pine
          2. Moore
          3. McCormack
          4. Blanchard
        3. worldle artisan baking
          1. Levain
          2. Zopf
          3. Proofing
          4. Scoring
          5. Banneton
    2. why this talk?
      1. I like marketing
      2. I love geography
      3. and passionate about education, both ways
      4. and where these three subjects get together...
    3. great maps
      1. facebook
      2. science
      3. flights
    4. this will NOT be about innovation, strategy, branding, loyalty programs
    5. just a storyline with maps and a few thoughs
    6. format
      1. 3 lines of thought
      2. 1 - 2 quotes
        1. geography's paradox: geography is everywhere and nowhere.
        2. where is between you and you customer
        3. where is important when you have customers
      3. questions any time
      4. short intermezzos between the thoughts
  4. 2. main
    1. geography & business
      1. originated as a government mandate
      2. many gov tasks not possible without geography
      3. three images/examples
      4. geographic information for the common good
      5. explain differences marketing to gov and business
      6. all is relatively static
    2. location based marketing
      1. it is one of the 4P's
        1. any definition of marketing involves customers
      2. what is it?
        1. when location is crucial in the relationship with your customer
      3. history
        1. @JWvanEck historical context: customer card, airmiles, freebees. All postal code based on both supply and demand side.
      4. what does it enable?
        1. brand loyalty
        2. active promotion
        3. market research
      5. used to be fixed only, now includes mobile
        1. are we going hyperlocal?
        2. simple logic: consumers go mobile, so does the brand
      6. all is becoming realtime
    3. social media and the hyperlocal
      1. what is it?
        1. just another social system - instant feedbacak
      2. samples
        1. Crises mangement
          1. http://www.eqviewer.co.nz/
        2. Twitter
          1. example
          2. http://twittervision.com/
        3. Foursquare
          1. examples
          2. Heineken
          3. http://aboutfoursquare.com/heineken-netherlands-offers-rewards-through-foursquare/
          4. which questions would Heiniken like to see answered?
          5. Sony
          6. http://map.pr
        4. Flickr
          1. http://labs.alta4gis.de/flickrcloud/#
        5. Fluttr
          1. http://www.dbmediastudio.com/samples/mashup/
      3. what does it enable?
        1. brand loyalty
        2. active promotion
        3. market research
        4. ... only realtime, different characteritics
      4. all is become hyper(local)
  5. 3. concluding
    1. Final remarks
      1. Maps show geographic patterns, sometimes
      2. Data is going from static to real-time to hyperlocal
      3. The relevance of where is increasing
      4. The source and amount of the data is changing
    2. final remarks 2
      1. Read, and be critical
      2. Take models for what they are
      3. Think geographically!