Nov 6, 2015
Reporter: Shelby Saponari
Who dominates the industry?
Monet Group and Carolee
Victoria & Co.
division of Jones Apparel Group
How is it produced?
When did it begin?
What materials are used?
base metals: brass, aluminum, copper, tin, and lead
What is costume jewelry?
How is costume jewelry promoted?
How big is the industry?
What influences designs?
How expensive is costume jewelry?
fashion jewelry that is mass produced
1920s when Coco Chanel introduced long, large, and fake pearls
mass production methods
cast metal by melting it and then pouring it into molds to harden.
designs are applied to hardened metal by painting it with enamel or embossing by machine
electroplating--> process that coats inexpensive base materials with a thin coat of silver and gold
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