1. Product Manager & Product Marketing
    1. Who loves bringing Great Product to life
    2. Dramatically affect on a product's success or failure
    3. Responsibility
      1. Inbound (Product Management)
        1. making critical decisions and ensuring that everything gets done
        2. bringing customer-focused products to market
        3. make sure that product is going to be as successful as possible
      2. Outbound (Product Marketing)
        1. making sure once these products are ready
        2. get launched and marketed effectively
    4. Career Acceleration
      1. context & Goals in 1-5-10 years
      2. Stars who rise
        1. plan and moving up
      3. Tech
        1. Get a Mentor
        2. Be the bearer of bad news
          1. to hear the bad news from your not from someone
          2. as quickly as possible
          3. think about solutions
        3. Keep careful company
        4. Become the Expert
          1. not only in market and product, but also in actual discipline
          2. study competitors
        5. Beef up your resume- Build your Brand
          1. updated
          2. volonteer
          3. contribute
        6. Be the kind of employee you want to manage
          1. be a solution employee
        7. Choose the Right job, boos, company
        8. Become an excellent communicator
        9. hire only those who can overtake you
          1. your team is your brand
        10. truly care about people
        11. always be professional
        12. Active listening
        13. the last thing you do
          1. think about lasting impression
        14. Don't stay too long
          1. in your job or your company
        15. Don't sit on the fence
          1. the grass will always seem greener
        16. build your safety net
        17. know what you are good at
          1. your team
  2. Product Manager. Characteristics
    1. Vision
      1. to win market
      2. to satisfy customer
    2. Boldness
    3. Ability to influence
    4. Leadership
      1. Share the credit
        1. to Team
        2. not to yourself
        3. Make sure everyone knows that the team worked hard
      2. take the blame
        1. don't point fingers
      3. Paint the vision
        1. strong
      4. Technique
        1. Mastering email
          1. 3 times a day
          2. 15 min per session
          3. Sort and prioritize it!
        2. Master Outlook/other tool
        3. Work from only one to-do list
        4. Mastering meetings
          1. not waste time
          2. 30 min vs an hour-long
          3. take nootes
          4. not off-topic
          5. ground rules
          6. Donuts!
        5. Don't Re-Invent the Wheel
        6. use and Master Great Tools
          1. don't wait your computer
          2. replace it
          3. good smartphone
          4. boost productivity
        7. Be Politely Rude
        8. Stick to a Routine
          1. to stay discipline and focused
        9. Get help!!!
        10. Set personal deadlines
          1. without it the priorities shift
    5. Expertise
      1. domain knowledge
      2. market
      3. customers
      4. tech
      5. +
        1. Doubling productivity
          1. work smarter, not harder
          2. focus
          3. find balance
          4. great attitude
          5. highly productive
    6. Enthusiasm
    7. Tenacity
    8. Commitment to Excellence
    9. -->
  3. working with Engineering Teams and Customers
    1. Influencing Engineers
      1. work with engineers to make sure that the products being built meet customer needs and requirements
      2. Credibility
        1. build it!
          1. recpect
        2. to ask right questions
      3. Building rapport and trust
        1. talk about games, gadgets, cool new tech
      4. assessing your Team and adjusting
        1. 4 directions: Leader- Great Team - No Respect - Bad Team
      5. Communication
        1. everyone understands PM's role
      6. Influencing
        1. problems with customer's point of view
        2. use data everywhere
          1. presenting the data in systematic way
          2. more data driven!!!
        3. "Three reasons" technique
          1. We need to add feature X for 3 reasons...
    2. to understand the value they are bringing
  4. working with Sales Team
    1. Motivation
      1. of salesperson
        1. money is the key
    2. WIIFM
      1. What's in it for me?
    3. Identify the target
      1. they are selling to the right customer
        1. to understand the pain points
        2. the motivation for purchasing
    4. Great leads
      1. lead generation programs
      2. well qualified guys
    5. Messaging
      1. USP (Unique Selling Proposition) that is very hard hitting
        1. 30sec
    6. Sales Tools
    7. Revenues
    8. Planning
      1. early feedback
    9. Ground rules
      1. what can and can not be talked about
      2. what can and can not be promised to customers
  5. working with Management (get it on your side)
    1. 5 Critical Relationships
      1. 3-5 people (make/break the plan for product)
        1. to get support
      2. identify them
        1. trust & respect
          1. create a plan
        2. lunch/coffee every week
          1. talk about product and customer in informal way
    2. Data!
      1. read industry publication
        1. product
        2. company
      2. collect statistics
      3. Prioritization
        1. ten points to be expert in your market
          1. create a list
    3. Short & Sweet
      1. be terse!
        1. Briefly describe the situation
          1. background
      2. facts
        1. no feelings
      3. short request of what you want to happen
    4. Communicate Often and with Authority
      1. e-mail in a week
    5. Carrot & Stick
      1. motivating everyone
      2. Rewards
      3. Pain & Punishment
      4. +
  6. Having Fun!!!