1. Audience
   1. Labs
      1. Testing Centres
      2. How is the connection made?
      3. Are they just getting information from CRISPR BITS?
   2. Doctors/Hospitals
      1. Planning outreach?
      2. How do they get updates?
      3. What is the process for connecting with them?
   3. ICMR-IMA
      1. Certification?
   4. Individuals
      1. Only information?
   5. Target audience niche identification (more)?
      1. Agricultural yields?
2. Goals
   1. Promote Genetic testing?
      1. Need content
      2. Privacy stuff...
         1. From a website perspective
   2. Provide solution to customer problem?
      1. What solutions?
      2. Prioritizing of solutions
      3. Information on each of the testing, etc.
   3. Raise awareness of Crisprbits and Crispr?
      1. Are we a testing company or an information company?
      2. Projection of the company's long term goals and objectives
3. Communications
   1. Website
   2. Webinars
   3. Marketing collateral
      1. Brochures
      2. Newsletters
      3. Press releases
   4. Social media
4. Website
   1. Requirements
      1. Domain name
      2. Hosting
      3. Website
         1. Search
      4. Communications
         1. Email
         2. Blogs
            1. Guest blogs
         3. Sharing
            1. Social media
            2. Email
      5. CRM
      6. Email platform
      7. YouTUBE platform
      8. Social media updates
   2. Platform
      1. Wordpress
   3. Content
      1. Home
      2. About Us
         1. Who
            1. People
         2. What
            1. Mission
            2. Vision
         3. When
            1. History
         4. Where
            1. Testing centres
      3. Services
      4. Approvals
      5. Testing
         1. Organ transplant
         2. What kind of tests?
      6. Testimonials
      7. FAQs
      8. Blog
      9. Contact
      10. Sign up form
      11. Feedback
      12. News updates