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Marketing Budget

Add by SteveYang513 | Mar 31, 2013 04:25  8629 |  271
Marketing Budget
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Marketing Budget
1 Quarter 1
1.1 Internet
1.1.1 SEO=1000
1.1.2 Website=1000
1.1.3 Newsletter=1000
1.2 National Television=30000
1.3 National Newspaper=30000
1.4 Radio=5000
1.5 Product giveaways
1.5.1 Product A
1.5.1.1 10000
1.5.1.2 50000
1.5.2 Product B
1.5.2.1 10000
1.5.2.2 50000
1.5.3 Product C
1.5.3.1 10000
1.5.3.2 50000
1.6 Sponsorships
1.6.1 Winter Olympic
1.6.2 XX TV Shows
1.6.3 Community activity
1.7 125000
1.8 Research/ Consulting
1.8.1 Management consulting company
1.8.1.1 1
1.8.1.2 20000
1.8.2 Market research company
1.8.2.1 1
1.8.2.2 10000
1.8.3 4A Ads company
1.8.3.1 2
1.8.3.2 20000
1.8.4 Independent research
1.8.4.1 1
1.8.4.2 5000
1.9 Total:50000
2 Quarter 2
2.1 Web research
2.1.1 Customer satisfaction index
2.1.1.1 1
2.1.1.2 2000
2.1.2 Customer group
2.1.2.1 1
2.1.2.2 2000
2.1.3 Customer feedback
2.1.3.1 2
2.1.3.2 2000
2.1.4 Interim review
2.1.4.1 1
2.1.4.2 2000
2.2 Internet
2.2.1 SEO=500
2.2.2 Events=10000
2.2.3 Social networking=500
2.3 Television
2.3.1 National television=30000
2.3.2 Local television=30000
2.4 Billboards=10000
2.5 Public Service Advertising
2.5.1 Save water
2.5.2 save electricity
2.5.3 Animal protection
2.5.4 Public service mind
2.6 Total:50000
2.7 Product discount
2.7.1 Product A
2.7.1.1 10%
2.7.1.2 5000
2.7.2 Produce B
2.7.2.1 20%
2.7.2.2 3000
2.7.3 Product C
2.7.3.1 15%
2.7.3.2 2000
2.8 149000
3 Quarter 3
3.1 Other research
3.1.1 Potential segmentation market
3.1.1.1 1
3.1.1.2 3000
3.1.2 Undiscovered consumer need
3.1.2.1 1
3.1.2.2 2000
3.1.3 Reposition competitors
3.1.3.1 1
3.1.3.2 2000
3.1.4 Brand identity
3.1.4.1 2
3.1.4.2 1000
3.2 Internet
3.2.1 SEO=500
3.2.2 Social networking=500
3.3 Television
3.3.1 National television=20000
3.3.2 Local television=10000
3.4 Bus sides=10000
3.5 Mailings=2000
3.6 Charity Events
3.6.1 Education
3.6.2 Environment
3.6.3 Society
3.7 Product Discount
3.7.1 Product A
3.7.1.1 20%
3.7.1.2 10000
3.7.2 Product B
3.7.2.1 10%
3.7.2.2 6000
3.7.3 Product C
3.7.3.1 10%
3.7.3.2 40000
3.8 Total:20000
3.9 93000
4 Quarter 4
4.1 Independent research
4.1.1 Sales improvement
4.1.1.1 1
4.1.1.2 1000
4.1.2 Brand identity
4.1.2.1 2
4.1.2.2 1000
4.1.3 Market position
4.1.3.1 1
4.1.3.2 1000
4.1.4 ROI
4.1.4.1 1
4.1.4.2 500
4.2 Internet
4.2.1 SEO=500
4.2.2 Social networking=500
4.3 Television
4.3.1 National television=20000
4.3.2 Local television=20000
4.4 Postcards
4.4.1 Quality=10000
4.4.2 Cost for per unit=0.5
4.5 Brochures (Development & Production)=10000
4.6 Events
4.6.1 Project A
4.6.2 Project B
4.6.3 Project C
4.6.4 Project D
4.7 Total:20000
4.8 Subtopic 8
4.8.1 Family Package
4.8.1.1 2000
4.8.1.2 15000
4.8.2 New Year Package
4.8.2.1 10000
4.8.2.2 10000
4.8.3 Christmas Package
4.8.3.1 20000
4.8.3.2 20000
4.9 109500
5 Total
5.1 64500
5.2 246000
5.3 476500
5.4 75000
5.5 90000

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