- is a strategic planning technique used to help a person or organization identify strengths, weaknesses, opportunities, and threats related to business competition or project planning
- a framework used to evaluate a company's competitive position and to develop strategic planning
- the tried-and-true tool of strategic analysis
- a realistic, fact-based, data-driven look
- characteristics of the business or project that give it an advantage over others
- what separates it from the competition
- Identify and analyze your organization's Unique Selling Proposition (USP)
- characteristics of the business that place the business or project at a disadvantage relative to others.
- what stops an organization from performing at its optimum level
- elements in the environment that the business or project could exploit to its advantage
- refer to favorable external factors that could give an organization a competitive advantage
- elements in the environment that could cause trouble for the business or project
- refer to factors that have the potential to harm an organization
- Internal factors (internal to the organization)
- External factors (presented by the environment external to the organization)
- Strategy Building
- Business Growth
- Product of Service Launches
- Team Evaluation
- Personal Growth
- Explore new solutions to problems
- Identify barriers that will limit goals/objectives
- Decide on direction that will be most effective
- Reveal possibilities and limitations for change
- To revise plans to best navigate systems, communities, and organizations
- To enhance "credibility of interpretation" to be used in presentation to leaders or key supporters
- ask the questions!
- What business processes are successful?
- What assets do you have in your team, such as knowledge, education, network, skills, and reputation?
- What physical assets do you have, such as customers, equipment, technology, cash, and patents?
- What competitive advantages do you have over your competition?
- Are there things that your business needs to be competitive?
- What business processes need improvement?
- Are there tangible assets that your company needs, such as money or equipment?
- Are there gaps on your team?
- Is your location ideal for your success?
- Is your market growing and are there trends that will encourage people to buy more of what you are selling?
- Are there upcoming events that your company may be able to take advantage of to grow the business?
- Are there upcoming changes to regulations that might impact your company positively?
- If your business is up and running, do customers think highly of you?
- Do you have potential competitors who may enter your market?
- Will suppliers always be able to supply the raw materials you need at the prices you need?
- Could future developments in technology change how you do business?
- Is consumer behavior changing in a way that could negatively impact your business?
- Are there market trends that could become a threat?
use templates, Use a 2×2 grid
- company founders and leaders
- a group of people who have different perspectives on the company