1. H8
   1. Awareness
      1. General Audience
         1. Mods
            1. Video
            2. Custom
            3. Partner
         2. HyperSmooth
            1. Video
            2. Custom
            3. Partner
         3. Photo
            1. Video
            2. Custom
            3. Partner
         4. Versatility (Water/Tough)
            1. Video
            2. Custom
            3. Partner
         5. General Product Benefit
            1. Video
            2. M$C Product :30
            3. Custom
            4. Partner
      2. Snow Interest
         1. Q2 Snow Message
            1. Video
      3. Moto Interest
         1. Q2 Moto Message V1
            1. Video
         2. Q2 Moto Message V2
            1. Video
      4. Surf Interest
         1. Q1 Surf Message
            1. Video
         2. Q2 Surf Message
            1. Video
      5. Travel Interest
         1. Q1 Travel Message
            1. Video
         2. Q2 Travel Message
            1. Video
      6. Mountain Bike Interest
         1. Q1 MTB Message
            1. Video
         2. Q2 MTB Message
            1. Video
      7. Photography Interest
         1. Q1 Photo Message
            1. Video
         2. Q2 Photo Message
            1. Video
      8. Japanese Female
         1. General Product Benefit
            1. Video
   2. Direct Intent
      1. Progressives / Artists (Techies) & Remessaging
         1. Mods
            1. Video
            2. Custom
            3. Partner
         2. HyperSmooth
            1. Video
            2. Moguls :15
            3. UK Recut HyperSmooth:15
            4. Custom
            5. Partner
         3. Photo
            1. Video
            2. Nightlapse:15
            3. Custom
            4. Partner
         4. Versatility (Water/Tough)
            1. Video
            2. Go Kart Crash :15
            3. Water/Durable :15
            4. Custom
            5. Partner
      2. Efficianados / Showcasers (Soshes)
         1. Mods
            1. Video
            2. Custom
            3. Partner
         2. HyperSmooth
            1. Video
            2. Breakwater Parkour :15
            3. UK Recut HyperSmooth:15
            4. Custom
            5. Partner
         3. Photo
            1. Video
            2. Nightlapse:15
            3. Custom
            4. Partner
         4. Versatility (Water/Tough)
            1. Video
            2. Mirror Wake :15
            3. Water/Durable :15
            4. Custom
            5. Partner
      3. Travelers
         1. Mods
            1. Video
            2. Custom
            3. Partner
         2. HyperSmooth
            1. Video
            2. UK Recut HyperSmooth:15
            3. Custom
            4. Partner
         3. Photo
            1. Video
            2. Nightlapse:15
            3. Custom
            4. Partner
         4. Versatility (Water/Tough)
            1. Video
            2. Ski Backflip :15
            3. Elephant Kick :15
            4. Custom
            5. Partner
      4. Photographers
         1. Mods
            1. Video
            2. Custom
            3. Partner
         2. Photo
            1. Video
            2. Nightlapse:15
            3. Custom
            4. Partner
      5. Japanese Female
         1. General Product Benefit
            1. Video
   3. Direct Response
      1. All Audiences
         1. Promo
            1. Static
         2. TradeUp
            1. Static
         3. H8 Bundle
            1. Static
         4. SD Card & Shipping
            1. Static
2. MAX
3. H8 HyperTarget
   1. Awareness
      1. Travelers
         1. Q1 Travel Message
            1. Video
         2. Q2 Travel Message
            1. Video
      2. Photographers
         1. Q1 Photo Message
            1. Video
         2. Q2 Photo Message
            1. Video
      3. Surf
         1. Q1 Surf Message
            1. Video
         2. Q2 Surf Message
            1. Video
      4. Mountain Bike
         1. Q1 MTB Message
            1. Video
         2. Q2 MTB Message
            1. Video
      5. Snow
         1. Q2 Snow Message
            1. Video
      6. Moto
         1. Q2 Moto Message V1
            1. Video
         2. Q2 Moto Message V2
            1. Video
4. H8 Display (DCO)
   1. Direct Intent
      1. Progressives / Artists (Techies)
         1. Promo
         2. Mods
         3. Reviews
         4. HyperSmooth
         5. Form Factor
         6. Photo
      2. Efficienados / Showcasers (Soshes)
         1. Promo
         2. Mods
         3. Reviews
         4. HyperSmooth
         5. Form Factor
         6. Photo
      3. Travelers
         1. Promo
         2. Mods
         3. Reviews
         4. HyperSmooth
         5. Versatility (Water/Tough)
         6. Photo
      4. Photographers
         1. Promo
         2. Mods
         3. Reviews
         4. Photo
      5. Extreme Sports
         1. Promo
         2. Mods
         3. Reviews
         4. HyperSmooth
         5. Form Factor
         6. Photo
      6. CRM
         1. Mods
   2. Direct Response
      1. Website Visitors & Cart Abandoners
         1. Promo
         2. Trade Up
         3. H8 Bundle
         4. SD Card & Shipping
5. Parking Lot
   1. Murdy the Dog
   2. Moguls
   3. MAX WaterSlide :15
   4. MAX Drone Cube :15
   5. Mods as versatility :30
   6. Mods as Vlog tool :30