1. WHY?
   1. Goals
      1. Why are we doing this?
         1. Why is this necessary?
         2. R-W-W framework
            1. https://www.xmind.net/m/dcEFS4/
      2. What goal is the business trying to achieve?
         1. SMART
      3. Goal = Problem to be Solved
         1. Hypothesis
            1. https://www.xmind.net/m/MjMu3u/
      4. Iterative process
2. WHO?
   1. Actors
      1. Who are Stakeholders?
         1. Internal
         2. External
      2. Who are the users of our product?
         1. persona
            1. https://www.xmind.net/m/reXaxD/
      3. Who can help achieve the goal?
      4. Who can interfere?
      5. Who else could be affected?
3. How?
   1. Impacts
      1. Stakeholders' Impacts for a business to achieve goals
         1. How can they disturb the success of the project?
         2. How will they help businesses achieve their goals?
4. What?
   1. Deliverables
      1. specific USs/Tasks
         1. https://www.xmind.net/m/XxQwDp/
         2. https://www.xmind.net/m/NJa52w/
      2. What should the development team do to deliver the necessary impacts?
5. Why
   1. Who
      1. How
         1. What
         2. What
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   2. Who
      1. How
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      2. How
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