1. WHY?
    1. Goals
      1. Why are we doing this?
        1. Why is this necessary?
        2. R-W-W framework
          1. https://www.xmind.net/m/dcEFS4/
      2. What goal is the business trying to achieve?
        1. SMART
      3. Goal = Problem to be Solved
        1. Hypothesis
          1. https://www.xmind.net/m/MjMu3u/
      4. Iterative process
  2. WHO?
    1. Actors
      1. Who are Stakeholders?
        1. Internal
        2. External
      2. Who are the users of our product?
        1. persona
          1. https://www.xmind.net/m/reXaxD/
      3. Who can help achieve the goal?
      4. Who can interfere?
      5. Who else could be affected?
  3. How?
    1. Impacts
      1. Stakeholders' Impacts for a business to achieve goals
        1. How can they disturb the success of the project?
        2. How will they help businesses achieve their goals?
  4. What?
    1. Deliverables
      1. specific USs/Tasks
        1. https://www.xmind.net/m/XxQwDp/
        2. https://www.xmind.net/m/NJa52w/
      2. What should the development team do to deliver the necessary impacts?
  5. Why
    1. Who
      1. How
        1. What
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      2. How
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    2. Who
      1. How
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      2. How
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