1. Supply Chain
   1. Farmer
   2. Supplier
   3. Market
2. Farmer
   1. Works 24/7
   2. Poorest
   3. 10% benefit from organic sales
   4. Know and accept the vision
   5. Do sustainable agriculture
   6. Stick to the organization
   7. Be reliable
3. Supplier
   1. Agree with the farmer
   2. 90% benefit from organic sales
   3. Consider farmer's risks in pricing
   4. Ensure farmer's fair share
4. Summary
   1. Starts and ends with farmer
   2. Surplus for people and environment
   3. An abundance of love