1. logical piece of data
2. three different schemas
   1. runtime version
   2. disk version
      1. for the tools
   3. what the content creators' envision
3. affect performance
4. affect workflows
5. EA games
6. designing data schemas
7. Speaker
   1. Ludovic Chabant
      1. Senior Software Engineer
      2. Electronic Arts)
8. Intended Audience
   1. Programmers
9. Takeaway
   1. better understanding of what's possible in terms of designing their game's data