1. Maintaining Business Focus
   1. Refer back to the plan & update whenever deciding to make changes to business.
   2. A plan reminds you of why started the business in the first place, what original goals are.
2. Securing Outside Financing
   1. Financing concerns begin with startup and continue with business expansion.
   2. One of the first things investors (private investors, banks, institutions) want to see is a business plan.
   3. Investors want to see how your plan on running your business, expense & revenue streams, and if future plans are sustainable.
3. Fueling Ambitions & Mapping Growth
   1. By breaking down business into a plan, it is in a more organized fashion and an easier way to set goals in each period.
4. Effective Communications
   1. It helps other companies and professionals to better understand your business when seeking possible partnerships.
   2. When considering adding executives or employees to the team, a business plan will help them to quickly grasp the business vision.