1. Static
   1. Components
      1. Art
         1. Type Illustration
         2. Art Direction
            1. Type Treatment
            2. Layout
            3. Design Elements
      2. Product
         1. 12 PIU Stills
            1. 8/8 Black
            2. 2 Accessories/Mods
            3. 2/Max
         2. 14 Product Photos
            1. 8/8 Black
            2. 4 Accessories/Mods
            3. 2/Max
         3. CG
            1. 2/8 Black
            2. 2/Max
            3. 2/Mods
            4. 2/Kits
      3. Lifestyle Photography
         1. US Centric Multicultural
            1. 10 Tight
            2. 10 Storytelling
         2. Japan Centric
            1. 5 Tight
            2. 5 Storytelling
         3. APAC Centric
            1. 5 Tight
            2. 5 Storytelling
         4. Europe Centric
            1. 5 Tight
            2. 5 Storytelling
      4. Copy
         1. 15 Content Experiences
         2. 10 Campaign Headlines
         3. Product Benefit
            1. 25/Max Lines
            2. 75/8 Black Lines
   2. Functions
      1. Out of Home
         1. 16 OOH Concepts
         2. 4 High Impact
      2. Print
         1. 2 Magazine
      3. Content Experiences
         1. 15 Content Experience
            1. 5 Site Takeovers
            2. 5 Editorial
            3. 5 Interactive Experiences
         2. 3 Creative Partnerships
      4. Digital
         1. 50 Display Ads
         2. 15 DR Units
2. Motion
   1. Components
      1. Raw Story Video
         1. 360 Seconds of Lifestyle
         2. 7 Stories
      2. Copy
         1. 8 Video Scripts
         2. 10 Headlines
         3. 5 Positioning / Taglines
            1. Brand
            2. 8
            3. Max
            4. Kits
            5. Mods
      3. Product
         1. CG
            1. 1/Max
            2. 1/Mod
            3. 2/Kit
            4. 2/8 Black
         2. Product Video
            1. 12 PIU Shots
            2. 8/8 Black
            3. 2 Accessories/Mods
            4. 2/Max
            5. 14 Product Shots
            6. 8/8 Black
            7. 4 Accessories/Mods
            8. 2/Max
   2. Functions
      1. :30 Video
         1. 1 Brand
         2. 1 Max
         3. 5/8 Black Concepts
            1. Progressives
            2. Life / Efficianados
            3. Artists
            4. Cultures
            5. Travel
      2. :15 Video
         1. 5/8 Black Concepts
            1. Progressives
            2. Life / Efficianados
            3. Wonder
            4. Artists
            5. Travel
            6. Mods / Kits
         2. 1 Max
      3. :06 Video
         1. Hyper 2.0
         2. Mods
         3. Durability
         4. Photo
         5. Travel
         6. Max
      4. Out of Home Video
         1. APAC
            1. 5 Concepts
            2. 4/8 Black
            3. 1/Mods
         2. ROW
            1. 5 Concepts
            2. 4/8 Black
            3. 1/Mods