1. Values
   1. Creativity/Education
   2. New Ideas
      1. Norms
         1. Engaged in the future
         2. Celebration of goals
   3. Risk Taking
2. Principles
   1. Continue with current action no change needed
   2. Lack of feedback/follow through
   3. Present information in only one way
3. Social Networks
4. Professor
   1. Linked in
   2. Directed
   3. No recommunication
   4. Contacted me
   5. Generation X
5. Sister in Law
   1. Facebook
   2. Directed
      1. Invite to family event
   3. Recommunication
   4. Contacted me
   5. Generation Y
6. Friend
   1. Instagram
   2. Undirected
   3. No recommunication
      1. Posted group photo
   4. I contacted
   5. Generation Y
7. Boss
   1. Email
   2. Directed
      1. Mandatory meeting
   3. Recommunication
   4. Contactd me
   5. Generation X
8. Innovation Communication
   1. Assumptions
      1. Thinking guides behavior
      2. Mission stimulates goals
   2. Principles
      1. Anticipate Objectives/Questions
      2. Deliver message a little at a time
      3. Present info in several ways/Appropriate technology
9. Stability Communication
   1. Values
      1. Safe
      2. Stagnant in position
      3. Nonsupporting
   2. Norms
      1. Errors govern behavior
      2. No advancement
      3. Assumptions
         1. Change not wanted
         2. Technique works