1. Problem
    1. • transferring followers from older to newer, better social media platforms
  2. Solution 1.0
    1. • tell them about it : - publish stories, pin tweets continuously - individually on dm •• Problem - dm method doesn't quite work - ToS - 3 years for a million followers
      1. - find a faster way to send dms without API - utopian solution : send DMs to all followers in 1 sec
        1. conversion?
          1. - a follower exists on that new platform - greater likelihood of subscribing
          2. - to what extent can we assume that people would want to sign-up on a new platform once they receive a message from the influencer? - is the influencer's presence on that platform incentive enough to take the plunge?
          3. - Sending just one DM might not result in conversions and we clearly don't have five years to do two rounds - having a phone number/email id is a far better approach for sending regular updates
          4. - problem : to get consent for email/phone number
          5. - can we think of a better solution which makes this partial exodus faster?
  3. Solution 2.0
    1. • why should you individually tell all followers about it when you can probably just tell a few followers and create an incentivizing chain • network marketing • can generalize it for any X social media platform to any Y social media platform
      1. • The affiliate link approach - problems
        1. - Thinking of it from a follower's perspective present on the leaderboard, who will he send the affiliate link to? - His friends, family (his network!) who might signup with their high quality emails but will not turn into organic followers probably because they're not influenced by the influencer in the same manner as that follower is - Aren't we missing the problem here? That we want to export the EXISTING followership to another platform.
          1. Solution - an amalgamation of Twitter DM + Affiliate link approach - The influencer can send the first 1000 DMs using the twitter API tool with the message, "Hey, I'm setting up my mailing list of followers. You can sign up here and get paid to refer others: socialexporter.com/username"
          2. socialexporter.com for followers • The follower signups on the mailing list (gives permission for his email) • generates the optional affiliate URL and becomes a Soporter (SOcial-exPORTER) • is directed to socialexporter/username/leaderboard where all soporters start at 0
          3. - Once the affiliate link is generated, the Soporter has two ways of increasing the signups:
          4. 1. He is provided with a list of influencer's followers ordered by category/rank (on the basis of activity etc) along with the access to the same tool to send another 1000 DMs to those followers
          5. - Twitter has the following rules for DMs - Anyone you do not follow can send you a Direct Message if: •You have opted in to receive Direct Messages from anyone or; •You have previously sent that person a Direct Message. - The Soporters can continue sending DMs to the people who have opted to receive DMs from anyone. - The influencer can perhaps send DMs to people who have not opted the same. - Every signup is checked for being a twitter follower -the leaderboard score is proportional to the rank as well as the count of converted followers.
          6. For instance - Day 1 - influencer sends - 1000 dms - 100 Soporters converted out of those 1000 dms Day 2 - 100 Soporters send 1000 dms each - 100k dms sent - 1000 Soporters converted out of those 100k dms Day 3 - 1000 Soporters send 1000 dms each - 1 million dms sent in 3 days which was taking 3 years in solution 1.0
          7. • Gamification of the referral process is also a possibility by adding certain quirks like - bonus scores for signing up five gold followers in an hour • focusing on keeping it as lean as possible for now
          8. 2. Forward the referral link in his network
          9. • every sign-up is checked for being a twitter follower
          10. - The email-signups which are not twitter followers have lower rank/category and hence contribute to a lesser addition to the score of the Sopoter on the leaderboard
          11. socialexporter.com for influencer - export your followers - twitter account login - public page - socialexporter/username - admin page - socialexporter/username/settings • to set up crypto amount and copy
  4. Rank and payment example for solution 2.0
    1. Three kinds of email-subscriber category- 1. Gold - Twitter followers with highest activity - 30 points 2. Silver - Twitter followers with mediocre activitiy - 20 points 3. Copper - Non-twitter followers - 10 points
      1. ---> 100$ bounty<---
        1. Soporter A
          1. • 3 gold category conversions - 3*30 = 90 • 0 silver category conversions - 0*20 = 0 • 1 copper category conversion - 1 *10 = 10
          2. Total A = 100 - winner
          3. • 50$ + (4/10)*50 = 70$ amount
        2. Soporter B
          1. • 1 gold category conversions - 1*30 = 30 • 1 silver category conversions - 1*20 = 20 • 4 copper category conversion - 1 *40 = 40
          2. Total B = 90
          3. (6/10)*50=30$ amount given
  5. • Implementing this would generate a mailing list of all twitter followers and some non-followers for the influencer. • Again the problem which remains is - How will that email-list lead to an actual signup on the new social media platform?