1. Refine ideas
2. Leadership selection
3. storytelling / Treatments
4. copy
5. Art direction
6. Asset production
7. photography/ cinematography
8. Building creative
9. research
10. brief
11. culture
12. Audiences
13. Products
14. Artist
15. Writer
16. Strategist
17. PROJECT briefing
18. Stakeholder review
19. project mgmt
20. Build
21. finalize
22. Stakeholder review
23. localize
24. version
25. catalog
26. CONCEPT / treatment doc
27. creative strategy
28. analysis
29. Integration
30. CONCEPT PITchES
31. Ways in
32. Proof of concept
33. Test ASSET production
34. Brand