XMind

Social Media Marketing

A method of internet marketing whos purpose is to achieve recognition and communications through participation in social media networks.

1. Preparation

   Define business goals, objectives and overall process for execution Decide on goals and resulting metrics.

   1. Metrics

      1. Website traffic

      2. Converstion and sales

      3. Page views & ad exposure

      4. Growing Brand Awareness

      5. Positive Brand Awareness (Reputation Mangement)

      6. Expand Customer Reach

   2. Provide ways to help others.

   3. Be original. Establish process and goals to get there.

      1. Subtopic 1

   4. Create content.

   5. Connect with your niche social talkers.

   6. Create advertising that targets your readers' passions.

   7. Create and use a blog.

      1. Choose your topic

         1. Keyword research

            1. Include keyword in title of article

            2. Optimize article with keyword & up to six variations of that word

      2. Choose blog software & design

      3. Choose name & domain

      4. Start with 100 posts

      5. Register with digg, stumbleupon, twitter, etc.

      6. Participate in forums

      7. Leave comments and backlinks on other blogs

      8. write guest articles for other blogs

      9. Register with directories like blogcatalog

      10. Spread the word on social networks

      11. Create an audience

      12. Create a newsletter

          1. Create incentive to opt-in

      13. Business cards, etc.

      14. Invite friends to participate

      15. Find appropriate affiliate programs

   8. Read other blogs and link to good information.

   9. Create Videos

      1. Submit to YouTube

      2. Submit to TubeMogul.com

   10. Claim your blog at Technorati

   11. Open Analytics account

   12. Subscribe to feeds & watch for your area of interest

   13. Join MicroCommunities

   14. Submit articles

   15. Monitor

   16. Prepare advertising

2. Determine Goals

   1. Expand exposure of the content you create

   2. Update customers with company news

   3. Communicate with customers

   4. Promote product or service

   5. Discover current news and trends

   6. Share ideas

   7. Increase brand awareness

   8. Provide customer support

   9. Find a supplier

   10. Recruit

   11. Direct selling

   12. Create traffic for company website

   13. Monitor competition