East Asia
Mardi Gras Film Disc.
look in part2
McDonalds in Asia
De/Reterritorialization
McDonalds changing the Culture
Pictorial Menus
Hong Kong
lining up
Moscow
distributed information sheets on how to use McDonalds
Japan
introduced eating with hands
McDonalds responding to culture
India
Maharaja Mac
use Mutton
Indonesia
Halal
Norway
McLaks
Grilled salman sandwich
Cultural Imperialism?!?!?
Recontextualization or Localization?
De-ter
Cultural products where they do not correspond to the region they are in.
Re-ter
Reinterpretation of cultural products in a new context and physical region
Examples
Yoga
practice of Hinduism
Exercise
Panda Express
American fast food really
The food has been re-ter'd
Japan and Hong Kong
Big Macs and Coke
younger customers some are not aware that mcDonalds is from America
Beijing
2/3rds of Children surveyed believe that Ronald McDonald is chinese.
Beijing, Seoul, Taipei
McDo is a leisure center for hanging
Local Owners and Operators are a interesting point
Deal
Systematic
Process!!!
1955 Franchising began of Ray Kroc
550 Million Big Macs are sold every year
Biggest Resto in the World
McDonalds
32k
Subway
33.7k
More than half of revenue comes from non-US sales
the McDonalds brings changes to culture
McDonalds enters Asia
1971
Tokyo
Marketing to teens was beginning at this time
"Teen"
1975
Hong Kong
major trade port
1984
Taipe
Around the time Taiwan was shooting into the sky
1988
Seoul
Olympics
1992
Beijing
class formation in China beginning]
27 Cash Registers
Super huge McDs
Japanese Brazilians
East Asia
Added: 2011-04-01 14:48:00
From: (Joined 2009-10-20 05:28:07)
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East Asia
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