XMind

Crowdsourcing - power to the people

1. Speaker : Daryl Elfield

2. Lots of change per month

   1. 13,000 changes

      1. About 50% is bug fixing

      2. Lots of business disruption

      3. Losing clients

3. IT Division

   1. 20k people in IT

      1. Need to be much better

   2. Spoke to people like Google, Microsoft etc

      1. Asked how much is spent on Process Improvement?

         1. Couldn't answer

            1. Triggered idea to change

               1. KPI and Metrics based

               2. But 70% of change programmes fail

                  1. McKinley report

4. Why do CHANGE processes fail

   1. Lack of committed leadership

   2. No clear business case for change

   3. Lack of employee participation

5. Crowd versus Collaboration

   1. Collaboration

      1. Engagement

      2. Teamwork

   2. Crowd sourcing

      1. Fire and Forget

      2. Quanity not quality

6. Community

   1. Rules and Guidelines

   2. Link communities to organisational change

   3. 1 in 5 wanted to join

   4. You cannot make people join a community

   5. 72% are either Junior or Middle Managers

   6. Needs to have leadership

   7. Mediums

      1. Twitter style system

      2. Blogs

   8. Global base

   9. What have they done that add value?

      1. 35,000 man-hours of identified effort saved

   10. Listen to community to get best feedback

7. Results

   1. Broken down silos

   2. Global strategy based on localised working

   3. Streamlined