XMind

MACROSCOPE

1. Managers

2. Actors

3. Customers

4. Regulators

5. Owners

6. The "MACROSCOPE" template is a useful tool for identifying stakeholders. It provides a checklist of stakeholder categories that includes Managers, Actors, Customers, Regulators, Owners, Suppliers, Competitors, Others, Partners and Employees. Metaphor: A microscope is used to inspect tiny things while a macroscope is used to survey the big picture.

7. Suppliers

8. Competitiors

9. Others

10. Partners

11. Employees

1. Actors are stakeholders that perform activities in the area under investigation. For example, a customer is performing a data entry activity when they use an ATM. Normally competitors and regulators are not actors.

2. This category is for any stakeholders that do not fit into the other categories. For example, offender, witness, defendant, prosecutor.

3. Owners are stakeholders that invest in some aspect of the area under investigation. For example, a shareholder or parent company.

4. Stakeholders can be classified usinmg more than one category. For example, managers are also employees and actors.

5. Stakeholders can either be classes of stakeholder such as local customers, overseas customers ... or individual stakeholders such as customer ABC, customer XYZ...

6. Regulators include legislators, industry bodies and the sources of internal policy.