Consumer Choices
What
Brand-name
characteristics
Costs
advertisements
packaging
color
gloss
artistic
well-known
examples:
Fruity Pebbles
Tylenol
Akademiks
Generic
characteristics
Costs
advertisements
packaging
plain
less-known
examples:
Great Value
Equate
Faded Glory
When
sale!
Holidays
after
Seasonal
Clearance
liquidation
discontinued
Promotional
Where
Department
description
variety
clothing
furniture
sporting goods
appliances
expensive
ex:
Dillards
JC Penny
Belk
Discount
description
ex:
Outlets
description
ex:
Specialty
description
ex:
Superstores
description
ex:
Warehouse
description
ex:
Showroom
description
ex:
Home
description
ex:
Pay
comparison
unit
One of the longest mind map that I have ever seen and copied. Used more than 5 sheets of paper.
Consumer Choices
Added: 2010-03-30 14:57:46
From: (Joined 2009-04-19 05:46:02)
1761 views |96 downloads
Consumer Choices