XMind

TGF Marketing Material Summary

1. Website

   1. Phase 1 - (design $xx, Duncs $800)

      1. still need photos, and funky images uploaded

   2. Phase 2 - pending design

      1. mind map navigation

      2. knowledge base

      3. embedded wave as blog

      4. testimonials

      5. other

      6. CMS

      7. fact sheets download, plus brochure laid out for simple folding

   1. online

2. Clothing

   1. Garments

      1. sports hat

      2. polo shirt

      3. singlet

      4. casual cap

      1. got two!

      2. 1st draft designed, feedback sent. Garment chosen.

      3. got two shitty ones

      4. 1st draft designed, feedback sent. Garment chosen.

   2. Suppliers

      1. Monsta print - Josh

      2. AVW - Phil/Shane

3. Stationary

   1. Letterhead

   2. Envelopes - for us to print on

   3. Paper

   4. Labels

   5. Presentation Folder

   1. not prepared yet, high priority

   2. Duncs to specify from Officeworks

   3. Duncs to specify from officeworks

   4. Matt to choose from office works, laser printable heavy duty

   5. Matt has some from OW

4. Promotional

   1. Brochure

      1. strategy: print out a few from home - > critical review from outside people -> print

   2. Fact Sheets

   3. Biographical Sketch (fancy name for CV)

   4. Launch letter

   1. got the original file! Just need to make our changes and print!

   2. Not prepared yet - high priority

   3. Not prepared yet - high priority

   4. DJB posted to wave

5. Business cards

   1. Matt

   2. Danny

   3. Will - mobile only +TGF email

   4. Fi - mobile only + TGF email

   1. not done yet, high priority

   2. Done

6. Publications

   1. articles

      1. We author

      2. We are referenced

         1. BRW

         2. Fairfax (the age, AFR, BRW, SMH, Brisbane Times, WA today

         3. Newscorp (Herald Sun, The Australian)

      1. Must approach editors/journalists

   2. docos

   3. blogs

   4. presentations

      1. topics

         1. Green star

         2. NABERS

         3. Mandatory Disclosure

         4. ESD State of the art

         5. Specifying, Designing and marketing products and services to the green building industry

         6. Green Building risk

      2. audience/format

         1. Architects

         2. Building Surveyours

         3. Facility/Property Managers

         4. Project Managers

         5. Contractors

         6. Public Seminars/Forums

         7. Estate Agents

   5. Online

      1. Youtube

      2. Facebook

      3. Linkedin

   6. Fact Sheets

      1. Green star

      2. NABERS

      3. Mandatory Disclosure

      4. Energy Modelling

      5. Residential building regs

      6. Commercial building regs

      1. mind map prepared, ready for text

      2. draft mindmap and text ready for review

      3. draft text ready for review, mindmap ready for xmind

7. copyright 2010 The Green Factory