XMind

TTT Communications - 9 DEC

1. WHO ARE WE TRYING TO REACH?

   1. WIDER AUDIENCE, PEOPLE NOT INVOLVED

      1. easy introductory info on website, key message

      2. more TT ambassadors, able to handle Q&A

         1. active learning, eg. go to assist at presentations to learn

      3. create connections in existing community groups

      4. inclusivity and diversity in outreach

   2. INTERNAL COMMUNICATION

      1. what's happening? who's doing what?

      2. regular, clear, concise info-sharing between projects and core group

   3. THE MEDIA

      1. determine how to handle volume of media requests?

      2. proactive rather than reactive media coverage

         1. more people able to write press releases, etc

         2. establish 'social media' presence for TTT, eg.twitter, facebook, miniblog, etc

         3. regular piece in local paper?

         4. make useful info easily and clearly available on website for journalists

      3. develop a narrative and stories of TTT to illustrate journey so far, case studies, short films

         1. Sara & Emilio making short films documenting each project, plus events

      4. 'Intro to Transition' leaflet? easy to understand, how to get involved

      5. more noticeable physical presence of Transtion Totnes

         1. signage in town

         2. artwork

2. WHAT DO WE WANT TO COMMUNICATE?

   1. 'what is the narrative?'

      1. TTT's history, mission

      2. key message

         1. 4 premises

            1. 1. That life with dramatically lower energy consumption is inevitable, and that it's better to plan for it than to be taken by surprise.

            2. 2. That we have to act collectively, and we have to act now.

            3. 3. That our communities presently lack the resilience to enable them to weather the severe energy shocks that will accompany Peak Oil.

            4. 4 That by unleashing the collective genius of those around us to creatively and proactively design our energy descent, we can build ways of living that are more connected, more enriching and that recognize the biological limits of our planet.

   2. climate change, peak oil & resilience

      1. need for ongoing awareness raising for people at early stages of understanding

3. CURRENT TOOLS

   1. EDAP

   2. calendar of events

   3. Short films about projects

      1. Sara & Emilio

   4. website

   5. email newsletter

   6. In Transition the movie

   7. Rob's blog (transitionculture.org)

4. GOALS

   1. spread message of resilience

   2. get more people involved in TTT

   3. better internal communication

      1. workshop needed?

   4. attract more funding

5. TO DO AT THE NEXT MEETING

   1. Clarify and agree on goals

   2. separate departments?

      1. how to communicate with each other and rest of TT

      2. eg.

         1. creative/video etc

         2. online presence, facebook, twitter, etc

         3. website

         4. press/media

         5. internal communications

   3. who is prepared to do what?

   4. have action plan by the end of the meeting