XMind

Content

1. What are the topics

   1. New stuff in software

   2. features and productity / why upgrade

   3. Adoption

   4. Training

   5. QRG

2. What are we trying to do?

   1. Increase website trafic

   2. Have content that interests our contacts between sales

3. Goal

   1. Become a trusted resource

   2. Somewhere IT / HR typs can go when making the case for their boss

4. How will we drive traffic

   1. PPC

   2. SEO

   3. Affiliate

   4. Social Media

      1. Pitching blogers

      2. Comments

   5. Social networking

      1. LinkedIn groups

   6. Twitter

5. Tracking / going beyond just traffic

   1. Lead source information

   2. Analytic measuers

      1. Time on site

      2. Repeat visits

      3. Goal page hits

      4. Referrering sites

1. Hits

   1. How

   2. Idiots

   3. Track

   4. Success