1. Formula
   1. EXPOSURE Is the exposure for - A product, service, book, event, brand, industry
   2. For our services and products, brand and blogging affiliate community
2. SHORT TERM LONG TERM
   1. 1.Short Term -gaining a following,being known for blogging 2. Long Term -developing expertise or being the Mecca of blogging The Huffington Post of Blogging
   2. 1. Fb groups, videos, blogging rotator 2.Reputation, notoriety, First page of Google, Alexa Ranking , Increased PAC Authors, Advertising, Educational Programs, Increase interest & members on PAC Membership site.
3. Who Needs To Know
   1. Who is your Target Audience?
   2. Define your target audience, benefits and keywords
      1. Affiliate Marketers and Bloggers
   3. What keywords does your audience use when looking for you? Google Keyword Planner Tool: https://adwords.google.com/ko/KeywordPlanner/Home
      1. Have a list of keywords to use
4. YOU WORDS
   1. Consider sentences with descriptive words that your audience will remember and come to associate with YOU? What short phrases do you want PAC to be best known and remembered for?
   2. "We encourage members to promote and purchase products from within the PAC community" 1st page of Google
5. What do they Need to Know?
   1. What are the wants needs and desires for your target audience and what are those solutions to those problems - those are your keywords
   2. Discussion needed
6. The Benefits
   1. What value does your business, service have for the target audience? What problem do you solve for them?
   2. Our mission through an effort based community is to offer struggling bloggers a free and affordable solution to increase their presence on the internet with instant traffic, friends and engagement
7. Floating Topic
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