1. Internal
   1. Weakness
      1. security: from rail trail and too many keys
      2. roaring wind tunnel
      3. implementation
      4. staff--proactivity, physical abilities
      5. research capabilities
      6. hopper: dangerous
      7. no parking delineation
      8. aesthetics
      9. the overall flow
      10. the location for reusable items
      11. Swap Day infrequency (1x/month, May-Oct.)
   2. Strengths
      1. social place
      2. location
      3. size of site (43.65 acres)
      4. broad shoulder entrance
      5. exposure
      6. friendly
      7. clean
      8. ease of recycling
      9. staff
      10. single stream
      11. reusable items drop-off spot
      12. Swap Days
2. External
   1. Opportunities
      1. NRRA (Northeast Resource Recovery Association)
      2. recycling markets
      3. new technologies
      4. new MRFs (material recovery facilities) and PRFs (plastics recovery facilities)
      5. volunteers in town
      6. grants (from NRRA, and elsewhere)
      7. alternative energy incentives
      8. local talent, wisdom, ability, and determination
      9. education through Andover Elementary/Middle School and Proctor Academy
   2. Threats
      1. changing markets
      2. global waste trends
      3. energy costs
      4. ecological footprint
      5. landfill closures
      6. incinerator closure
      7. MRF closure
      8. price spikes for trash
      9. Chinese markets
      10. Federal, state, and local regulations
      11. Private haulers/recyclers