1. How I Can Help
   1. Marketing
      1. I have successfully marketed Madinks and won the Eircom Spider Awards/ Webawards, IEDR Awards
      2. I have successfully marketed Jason Smyth to Connect Ireland, Fighting Blindness, Allianz, Ocuco, Nike, Shadow, UN Global Compact, and used him as part of the Madinks campaign
      3. I have managed the marketing efforts as Managing Director at Madinks - 3 full-time staff, 5 part-time staff of which 2 were focused exclusively on marketing
      4. I have driven the heavy online and social media presence of Madinks and Jason Smyth
      5. At Madinks the largest client was An Post where we supplied all 1,500 Irish post offices with 2 specific cartridge models. We also supplied the Cartridge Green network of 5 shops, Click.ie network of 14 shops, and several credit union groups.
      6. Primary distribution in Ireland but we also supplied Northern Ireland and the UK
      7. I can bring marketing expertise and build that capability internally
   2. Commercial Negotiations
      1. I have developed key account relationships at An Post, Ingram Micro, Beta Distribution, Nike, Allianz, AIB, Ocuco, Shadow, Connect Ireland, RTE, TV3
      2. All commercial negotiations for Madinks and sponsorship arrangements for Jason Smyth have been undertaken by me
      3. I am a qualified accountant and lawyer
      4. I can develop key accounts, new channels, and negotiate commercials
   3. IT
      1. I am a proficient website builder skilled in using wordpress, html, shopify, and woocommerce
      2. I have a focus on order process automation and integration of payment systems, social media, and email marketing systems
      3. I can integrate systems such as shopify.com, mailchimp.com, asana.com, paypal.com, hootsuite.com, and google analytics at virtually no license cost. These are staple elements in any effective ecommerce solution
      4. I can build brochure or complex interactive websites and integrate with social media, upskilling existing team members to develop this skill internally
2. Marketing Focus Development
   1. Become Marketing Oriented
      1. Build the marketing expertise internally and only outsource when necessary
      2. Engage in targeted brand building and customer awareness campaigns
      3. Do More Internally
   2. Build Online Presence and Expertise
      1. Build a strong online presence for Shelton
         1. A Shelton Wholesale Portal through www.shelton.ie
         2. Bring development and control of websites in-house to have active day to day control
         3. Create an active social media presence around the products
         4. Maximise www.shelton.ie
      2. Create a new sales website under a new brand name
         1. Business 2 Business
         2. Retail Hamper Gift Website
         3. Create an active social media presence around the products
         4. Create a new retail website
3. Sales Growth Potential
   1. To Existing Clients
      1. Increase average sales value per call
      2. Create Shelton branded products that build value for the retailer and the business
      3. Improve the upsell process - training and sharing of best practices
      4. Range optimisation - identify what roles each product or category plays for the business and guide reps accordingly
      5. Build on key account relationships to maximise opportinities
      6. Manage Relationships More Fully
   2. To New Clients
      1. Target Dublin area
      2. Maximise opportunity with existing HO listings in new outlets
      3. Export / start distribution within Northern Ireland
      4. Look for new strategic partners who have an aligned interest
      5. New channels - Look to pharmacy chains, health food chains, cafe chains, sandwich bar chains, airports, duty free chains, online retailers
      6. Increase Market Penetration