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Marketing Plan

Add by xmind | Jan 05, 2016 08:40  3355 |  799
Marketing Plan
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Marketing Plan
1 Identity
1.1 Situation Analysis
1.1.1 Porter Five Forces Analysis
1.1.2 SWOT Analysis
1.2 Product Analysis
1.2.1 Marketing Mix
2 Objectives
2.1 Goals
2.1.1 Short-term
2.1.2 Long-term
3 Strategy
3.1 Unique Selling Proposition
3.1.1 Product Differentiation
3.1.2 Cost Leadership
3.1.3 Market Segmentation
4 Action Plan
4.1 Action Steps
4.1.1 Short term
4.1.2 Medium term
4.1.3 Long term
4.2 Budget Allocation
4.2.1 Product
4.2.2 Promotion
4.2.3 Price
4.2.4 Distribution
5 Forecasts
5.1 Quantify
5.1.1 Costs
5.1.2 Sales
5.1.3 Profits
5.1.4 Market Share
6 Control
6.1 Measurement Tool
6.1.1 Corrective action
6.2 Refine Plans
A1

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