1. customers
   1. ?
   2. ?
   3. ?
2. Assets
   1. Quarterly Report
      1. US, EU Index
      2. Calendar poster
      3. Analyst recommendations
   2. Test Coverage Planning Framework Webinar
      1. Slideshare
      2. Recording
   3. Market up and coming calendar
   4. TCP blog series
      1. TCP framework, 3M how to?
         1. workshop
      2. Index blog post
         1. DWL report
      3. Calendar blog post
         1. DWL calendar + newsletter reg
   5. TCP framework guide whitepaper
   6. [Workshop]
3. Launch Plan
   1. phase 1
   2. phase 2
      1. online optimizer
   3. phase 3
      1. lab sizing module to online tool
4. DB Promotion
   1. Eblast Index, ask feedback
      1. webinar invite all
         1. webinar followup all
      2. webinar invite to downloaded
         1. customized workshop offer
5. Social
   1. publish on LinkedIn groups
   2. Twitter
6. Website
   1. landing pages
      1. landing page DWL full report
      2. Landing page DWL calendar
      3. Landing Page customize (workshop)
   2. Banners DWL
   3. Call to Actions on website
7. tools
   1. tools
      1. online optimizer
      2. online optimizer 2.o including customized data
      3. Lab sizing / builder
   2. spec
      1. design
         1. build
8. Lead gen campaigns
   1. PPC
      1. Linkedin
      2. Retarget
      3. Google adwords
   2. CPL
      1. guaranteed lead program (SQE)
9. PR
   1. secure byline articles
   2. PR
10. AR
    1. goal - get coverage in analyst blog or report
    2. analyst briefing round
11. unsolved
    1. how do we connect to CI, agile, developer interesting??
12. Partners
    1. Subtopic 1
    2. affiliate
13. Enablement
    1. TCPF training to field