1. Foundation
   1. Keywords
      1. Products and services you offer
      2. Problems you solve
      3. Center around relevant keywords
2. Blog Level
   1. Internal
      1. All-In-One SEO Plugin
         1. Easy to set up
         2. Things change frequently, so search for a tutorial :-)
      2. Titles and Path
         1. Blog title should contain keywords
         2. Path should be set up to include post name
            1. Settings / Permalinks
            2. /%category%/%postname%/
            3. /%postname%/
            4. Search for "Permalinks Migration" plugin if needed
         3. Adjust path for best keyword results
      3. Important Posts/Pages
         1. Services Pages
            1. Best if Keyword Driven
            2. Example: Not "Services" or "Hire Me" - instead, "Launch Planning"
            3. Multiple service, multiple pages
            4. Keyword-driven page for each service
            5. Services Roundup linking to all services
            6. Keywords in every link
         2. Roundup Posts
            1. Internal links should use keywords
            2. Important roundup posts can be linked from front page
   2. External
      1. About the author boxes on guest posts should be keyword-oriented and point to keyword pages
         1. Even better - point them to your list's opt-in incentive
      2. When possible, get people you know to link to you using your ideal phrase.
         1. Example: Dave Navarro is a product launch manager who ....
         2. Link the words "product launch manager"
3. Post Level
   1. Post should be purposeful - keyword check!
   2. Blog post titles must contain keywords
      1. Not more than 72 characters
      2. Preferably toward beginning of title
      3. Make it readable for people first :-)
   3. Blog posts should contain keywords in first paragraph
      1. Bolded if possible
      2. Linked if possible
   4. Keywords should also be mixed into post
      1. Don't overdo it
      2. Consider final paragraph a chance to link wtih call to action
   5. Subheaders should be keyword-oriented
      1. Use keywords in subheaders
      2. Don't make it repetitive; keep it fresh
      3. Consider alternative search terms
         1. "Pricing"
         2. "Setting prices"
         3. "Charging more"
   6. In-post linking is important
      1. Roughly one link per paragraph or two
      2. Internal links preferable
      3. Keyword-driven links
   7. Description Meta Tags
      1. 165 Characters or less
      2. Effective as a "teaser"
      3. Keyword-oriented
         1. Keyword at beginning if possible