1. Quarter 1
   1. Internet
      1. SEO=1000
      2. Website=1000
      3. Newsletter=1000
   2. National Television=30000
   3. National Newspaper=30000
   4. Radio=5000
   5. Product giveaways
      1. Product A
         1. 10000
         2. 50000
      2. Product B
         1. 10000
         2. 50000
      3. Product C
         1. 10000
         2. 50000
   6. Sponsorships
      1. Winter Olympic
      2. XX TV Shows
      3. Community activity
   7. 125000
   8. Research/ Consulting
      1. Management consulting company
         1. 1
         2. 20000
      2. Market research company
         1. 1
         2. 10000
      3. 4A Ads company
         1. 2
         2. 20000
      4. Independent research
         1. 1
         2. 5000
   9. Total:50000
2. Quarter 2
   1. Web research
      1. Customer satisfaction index
         1. 1
         2. 2000
      2. Customer group
         1. 1
         2. 2000
      3. Customer feedback
         1. 2
         2. 2000
      4. Interim review
         1. 1
         2. 2000
   2. Internet
      1. SEO=500
      2. Events=10000
      3. Social networking=500
   3. Television
      1. National television=30000
      2. Local television=30000
   4. Billboards=10000
   5. Public Service Advertising
      1. Save water
      2. save electricity
      3. Animal protection
      4. Public service mind
   6. Total:50000
   7. Product discount
      1. Product A
         1. 10%
         2. 5000
      2. Produce B
         1. 20%
         2. 3000
      3. Product C
         1. 15%
         2. 2000
   8. 149000
3. Quarter 3
   1. Other research
      1. Potential segmentation market
         1. 1
         2. 3000
      2. Undiscovered consumer need
         1. 1
         2. 2000
      3. Reposition competitors
         1. 1
         2. 2000
      4. Brand identity
         1. 2
         2. 1000
   2. Internet
      1. SEO=500
      2. Social networking=500
   3. Television
      1. National television=20000
      2. Local television=10000
   4. Bus sides=10000
   5. Mailings=2000
   6. Charity Events
      1. Education
      2. Environment
      3. Society
   7. Product Discount
      1. Product A
         1. 20%
         2. 10000
      2. Product B
         1. 10%
         2. 6000
      3. Product C
         1. 10%
         2. 40000
   8. Total:20000
   9. 93000
4. Quarter 4
   1. Independent research
      1. Sales improvement
         1. 1
         2. 1000
      2. Brand identity
         1. 2
         2. 1000
      3. Market position
         1. 1
         2. 1000
      4. ROI
         1. 1
         2. 500
   2. Internet
      1. SEO=500
      2. Social networking=500
   3. Television
      1. National television=20000
      2. Local television=20000
   4. Postcards
      1. Quality=10000
      2. Cost for per unit=0.5
      3. 5000
   5. Brochures (Development & Production)=10000
   6. Events
      1. Project A
      2. Project B
      3. Project C
      4. Project D
   7. Total:20000
   8. Subtopic 8
      1. Family Package
         1. 2000
         2. 15000
      2. New Year Package
         1. 10000
         2. 10000
      3. Christmas Package
         1. 20000
         2. 20000
   9. 109500
5. Total
   1. 64500
   2. 246000
   3. 476500
   4. 75000
   5. 90000