1. Resources
   1. Who
      1. Where
      2. Skill Set
   2. Where
      1. Management
      2. Knowledge
   3. Tools
      1. Market Samurai?
      2. Google reader?
      3. Auto responder
2. KPI's
   1. Compete
   2. Alexa
   3. Quantcast
   4. Google Analytics
3. Focus
   1. Objectives
      1. Build Awareness
      2. Build relationships
      3. Enquiries
      4. Sales
   2. Goals
   3. SWOT Anaylsis
   4. Strategy
   5. Conversions
4. Copywriting
   1. Articles
      1. Qty
      2. Quality
   2. Keywords
      1. Value
      2. Effort
      3. Competition
5. Website
   1. Call to Action
      1. Discount
      2. Ebook
      3. Sample Template or Product
      4. Teasers?
      5. Subtopic 5
   2. Subscriptions
      1. Newsletters
      2. Blog Updates
      3. Through Auto Responders
   3. Blogging
      1. Industry News
      2. Trends
      3. Keyword Rich
      4. Frequency
6. Funnel Process
   1. Enquiry to sale
   2. After sales process
   3. Upsell
   4. Cross sell
7. Online Marketing
   1. Social Media
      1. Google +
      2. You tube
      3. Facebook
      4. Linked In
      5. Twitter
      6. Slide share
   2. SEM
      1. Re Marketing
      2. PPC
         1. Google
         2. FB
         3. Bing
   3. SEO
      1. Keywords
      2. Key phrases
      3. Back Linking
         1. Local Listings
   4. Additional Domains
      1. Keyword Rich
8. Off line Marketing
   1. Networking
      1. Local council groups
      2. Interest Groups
   2. Print
      1. Flyers
      2. Journals
      3. Brochures
   3. Presentations
      1. Events