1. Services [Deepti A]
   1. API Layer [TBD]
   2. Core Services[TBD]
2. Consumer Apps
   1. Apps [Yasir]
      1. Android [Kunal]
      2. iOS [TBD]
      3. Windows [TBD]
      4. Core [Yasir]
   2. Web [TBD]
      1. Desktop [Naga]
      2. Mobile Web (+Richviews) [Nakul]
3. Command Center [Virtual Team]
   1. Data Ingestion/Dashboards
   2. Alerting, Rapid Response, RCAs
4. User Modeling [TBD]
5. Consumer Engagement [Suyash M]
   1. CERYX
   2. Connekt (Email/SMS/Notifications)
   3. Hedwig
   4. PING
6. Growth Hacking [TBD]
   1. Gamification
   2. Journey
7. Inorganic Growth [TBD]
   1. Alliances
   2. SEO
   3. SEM
   4. Affiliates
8. Promotions +Cross Sell [TBD]