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1 Basics
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25% of annual return
- Long-term view (years)
- Strong economic base and ability to tolerate losses
- Hight tolerance for risk & failure
- Even temperament
- Strong people skills (to deal with Type-A entrepreneur)
- Self-discipline
- Willingness to learn
- General love and respect for entrepreneurs and startups
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Nonfinancial Rewards
- Keeping Up with the World
- Social Influence
- Personal Perks
- Good company
- Mentoring
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Angel Portfolio Theory
- Most startups fail
- No one knows which startups are NOT going to Fail
- Investing in Startups is a numbers game
- J curve
- All comanies need more money
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The financial fit in startup life
- 1. Own money
- 2. FFF
- 3. Start Fundraising
- 4. Apply to Accelerator
- 5. Enter the angels
- 6. VC series A
- 7. Growth B+
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2 Nuts & Bolts
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Develop your deal flow
- Personal connections
- Angel Groups
- Meetups
- Business Plan Competitions
- Startup Conferences
- Accelerator Demo Days
- Online Deal Sources
- Deal Brokers
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Bet the jockey not the horse
- Integrity
- Passion
- Startup Experience
- Domain Expertise
- Operating Skills
- Leadership ability
- Commitment to the venture
- Long-term vision
- Realism and pragmatism
- Flexibility
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want to know answers
- How much energy does the entrepreneur have?
- How technologically up to date is the entrepreneur?
- Can he put in the 24/ 7 work day I expect from my CEOs?
- How much of a meaningful cash commitment has been made?
- How much of a salary does she expect during startup time?
- How willing is the entrepreneur to take advice?
- How much optimism and enthusiasm do I see?
- What does the previous life/ work/ startup experience show?
- What do I learn when checking personal references?
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Listening to the pitches
- Is the game worth the candle?
- Is operating plan realistic?
- Is revenue plan realistic?
- How much more capital before breakeven?
- What do the margins look like?
- How does budget compare to industry?
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Lead a deal
- Get Due Dilligence Materials
- if spend >20 hrs – chances are way better
- funding
- validation
- negotiation
- Sherpa-ing
- Cheerleading
- Mediating
- Communicating
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Expexctations
- IRR – internal rate of return
- not more than 10% of free annual cash
- minimum 20-25 companies
- 5 year, 4-5 deals per year
- 50% reserve for the follow up
- so 500k fund (of 5M) = $13k initial x 25 comps + follow ups
- average is $25 / angel incl. follow ups
- avg. return is 2.6x in 3.5 years (27% IRR)
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Valuation
- Scorecard method: multiplier by norm x $1,5M av. price
- VC method: postmoney val = terminal value / anticipated ROI
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Dave Berkus Method
- premoney + $0.5M for management team;sound idea; working ptototype; board; sales
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Cayenne Valuation Calculator
- http://www.caycon.com/valuation.php
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The Risk-Factor Summation Method
- Management risk, Legislation risk, manufacturing risk etc
- score -2, -1, 0, +1, +2
- +$250k per point
- use at least 3 at once
- scorecard is the best in authors opinion
- out of 10: 5 fail completely, 2 get back same money, 2 x2-3, 1 x30
- invest in 1.5M, typical acquisition 30-50M
- invest at reasonable amount in 1-digit M to gain strong returns
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stock class
- common (founders stock)
- preffered stock
- discounted convertible note
- Y-Combinator SAFE
- simple debt
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Negotiating Win-Win
- Integrity first
- Relative power position
- Shareholders' agreement controls seats on board
- equity not= control
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Term Sheets
- there're various templates from Gust, NVCA etc
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Exits and Unicorns
- Unicorns 0.1%
- 20-35% Acquisition / Acqui-hire
- ~50 goes out of business
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3 Your Place in the World of Angels
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Fin Ecosystem
- Goverment Grants
- Economic Development Agencies
- BizPlan Competition
- Accelerators
- Funding Platforms
- Intermediaries
- Super Angels
- Angel groups
- Venture Funds
- Venture Debt Lenders
- Private Equity
- Corporate Venture Groups
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Building the Reputation
- Create profiles
- Write blog
- Answer questions online
- Joining the angel group
- Impact investing
- Invest through seed and VC funds
- Crowdfunding