1. Research Assumptions
   1. Define Scope
   2. Market Overview
      1. Market Needs
      2. Market Trends
      3. Main Competitors
   3. SWOT Analysis
   4. Business Details
      1. Locations
      2. Equipment
      3. Staff
2. Business Objectives
   1. Objective 1
   2. Objective 2
   3. Objective 3
3. Operation Plan
   1. Research Plan
   2. Strategic Plan
   3. Recruitment
   4. Design Product
   5. Brand Building
      1. Positioning
      2. Brand VIS
   6. Access to Market
4. Management Team
   1. Project Manager
   2. Manufacturing Team
   3. Sales Team
   4. Marketing Team
   5. Financial Staff
5. Project Budget
   1. Fixed-equipment Costs
   2. Operational Costs
      1. Recurring Costs
      2. Development Costs
   3. Capital Costs
6. Risk Management
   1. Identify Risks
   2. Evaluate Risks
   3. Solutions