1. Key Partners
   1. Risk Management
   2. Nutritionist
      1. Nutrition Content
         1. Perfectly portioned
         2. Proper nutrition labels
   3. Organic Farmers
      1. Good relationships
      2. Locally grown
   4. Chowie (Business Manager)
   5. Cooks
      1. High standards
      2. Healthy educated
   6. Marketing
      1. Community Involvement
      2. Knowledgeable staff
2. Cutomer Segment
   1. Store Front
      1. Families (Busy)
      2. Students
      3. Gluten Free
      4. Vegan
   2. Catering
      1. Hospitals
      2. Primary Care Physicians
      3. Wellness Programs
      4. Personal Trainers
      5. Gyms
3. Revenue Streams
   1. Fixed Pricing
      1. Store front meals
      2. Catering
   2. Dynamic Pricing
      1. Companies
         1. Hospital
         2. Catering
         3. Sodexo
   3. Payment Plan Options
      1. Discount Options
      2. long term co ntracts
4. Value Proposition
   1. "Changing lives one meal at a time"
      1. freshest of ingredients
      2. Pre-packaged
      3. perfectly portioned
      4. Increase energy levels
      5. Reduce health risks
      6. Convenience
      7. Gluten free
      8. Diabetic friendly
      9. Weight loss
      10. low in the glycemic index
5. Channels
   1. Evaluation
      1. Taste tests
      2. Testimonials
   2. Awareness
      1. Marketing
      2. Community Involvement
   3. Delivery
      1. Food Delivery
      2. Catering
   4. Purchase
      1. Online
      2. Store Front
   5. After sales
      1. Informal Consultation
      2. Weekly health seminar
      3. Taste testing events
      4. Email follow up surveys
6. Key Resources
   1. Human
      1. Sales
      2. Health education
      3. Cook
      4. Marketing
   2. Physical
      1. Kitchen
      2. Store front
      3. Kitchen equipment
   3. Financial
      1. Banking Relationships
      2. Contracts
      3. Investors
   4. Intellectual
      1. Recipies
7. Cost Structure
   1. Value Driven
      1. Gluten free
      2. Organic Foods
   2. Fixed Costs
      1. Store front operation
      2. Staff Salary/Benefits
      3. Kitchen operation
   3. Food (Variable Cost)
8. Customer Relationship
   1. Proactive/Interactive
      1. Informal Consultant
      2. Different Goals
         1. Tone Up
         2. Lose weight
         3. Bulk Up
   2. Promote Healthy lifestyle
   3. Best Quality Products
   4. Premium Price
9. Key Activities
   1. High standards held
   2. Correlate eating habits and good health
   3. Benefits of healthy lifestyle