1. For whom?
   1. For Parents who
      1. agree book reading is important...but
      2. are busy
      3. dont enjoy reading-out-loud
      4. find the repetition boring
   2. For Kids who
      1. <10 yrs
      2. haven't learnt reading yet
      3. want anytime/anywhere repetitions
      4. love engaging stories (sounds, drama, involvement)
2. Value Proposition
   1. Parents' friend / ally
   2. On-Demand professional storyteller
   3. Saves parents' time + engaged kid
   4. Cultivates love of books
   5. Culture-relevant, World-class content
   6. Bilingual: Hear 1 language, Read 2 "in-touch with native language"
   7. Economical and no storage/retrieval issues
3. Competition
   1. Kids publishers
      1. Karadi Tales audio books+hardcopy
         1. You Read with Me series
         2. 6 books
         3. Year 2009
         4. Naseeruddin Shah, Sanjay Dutt, Vidya Balan, Rahul Dravid, Soha Ali khan, Javed Jaffery
      2. Tulika / Katha / Squirrel have book promos
      3. Focus is on hardcopy sales
      4. Story telling at Lit / Book fests
   2. Online books
      1. iStorybook App: stale content
      2. American online books: good visuals, poor story value
   3. Paid book readings
      1. Themed workshops (Dr. Seuss)
      2. Book Club sessions
      3. Summer camps
4. Limitations
   1. Easily replicable by publishers
   2. Scale?
   3. Resources: art & portal
   4. For Smartphone/iPAD owners
5. Execution
   1. Great Visuals: Fantastic artwork
   2. Great narration: Voice recording
   3. Great content: Interesting stories
   4. Online platform
   5. Earn from subscription / collaterals / Repeat buys
6. The Idea
   1. Flip-able book
   2. Arresting narration
   3. Available Online
   4. Listen and read
   5. Multiple uses w/o parental dependence
   6. Bilingual: aids letter recognition
   7. Engaging stories Examples
      1. Concepts
         1. e..g Big/Small or Living/Non-Living
         2. Water cycle e.g. Boondi's story
      2. Animals
         1. Rooster Raga
         2. Malu Bhalu
      3. People
         1. Grandmother's hug
         2. Mischievous Mala
         3. Hargreaves style e.g. Mr. Strong
      4. Everyday life
         1. Bullies at School
         2. What did you see?
      5. Values
         1. Courage
         2. Problem Solving
         3. Friendship