New Product Development

Add by Jalal Rohani | May 03, 2014 15:16  2819 |  486
New Product Development
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Map Outline

New Product Development
1 Idea Generation
1.1 SWOT analysis
1.2 Market and consumer trends
1.3 company's R&D department
1.4 competitors
1.5 focus groups
1.6 employees
1.7 salespeople
1.8 corporate spies
1.9 trade shows
1.10 Brainstorming
2 Idea Screening
2.1 Target Market Benefit
2.2 size and growth forecasts
2.3 competitive pressure
2.4 sales and market trends
2.5 technically feasible to manufacture
2.6 product be profitable
3 Concept Development and Testing
3.1 marketing and engineering details
3.2 search patent databases
3.3 Investigate intellectual property issues
3.4 target market
3.5 decision maker
3.6 product features
3.7 benefits will the product provide
3.8 consumers react
3.9 cost effectively
3.10 Prove feasibility
3.10.1 virtual computer aided rendering and rapid prototyping
3.11 cost to produce
3.12 Testing the Concept
4 Business Analysis
4.1 likely selling price
4.2 sales volume
4.3 Fourt–Woodlock equation
5 Beta Testing and Market Testing
5.1 physical prototype
5.2 mock-up
5.3 Test the product
5.4 Conduct focus group
5.5 introduce at trade show
5.6 Make adjustments
5.7 initial run
5.8 determine customer acceptance
6 Technical Implementation
6.1 New program initiation
6.2 Finalize Quality management system
6.3 Resource estimation
6.4 Requirement publication
6.5 Publish technical communications
6.5.1 data sheets
6.6 Engineering operations planning
6.7 Department scheduling
6.8 Supplier collaboration
6.9 Logistics plan
6.10 Resource plan publication
6.11 Program review and monitoring
6.12 Contingencies - what-if planning
7 Commercialization
7.1 Launch the product
7.2 advertisements
7.3 promotions
7.4 distribution pipeline
7.5 Critical path analysis
8 New Product Pricing
8.1 Impact of new product
8.2 Value Analysis
8.2.1 internal
8.2.2 external
8.3 Competition and alternative competitive technologies
8.3.1 Subtopic 1
8.4 Differing value segments
8.4.1 Price
8.4.2 Value
8.4.3 Need
8.5 Product Costs
8.5.1 fixed
8.5.2 variable
8.6 Forecasting
8.6.1 volumes
8.6.2 revenue
8.6.3 profit

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