Marketing Funnel

Add by Anna1991 | Sep 28, 2017 06:38  1582 |  434
Marketing Funnel
Download

Map Outline

Marketing Funnel
1 Bottom of the funnel
1.1 Product-specific content
1.2
1.3 Pros & cons of product and service vs competitor
1.4
1.5 Share data to prove your claims
1.6
1.7 Use discount offers strategically
A1 Middle of the funnel
A1.1 Ebooks and case studies
A1.2
A1.3 Focus on benefits and results
A1.4
A1.5 Goal: motivate consumers to buy
A1.6
A1.7 Free trials, discounts and money back guarantees
A1.8
A1.9 Targeting and segmentation
A1.10
A1.11 Make customer feel special
A2 Top of the funnel
A2.1 Raise brand awareness
A2.2
A2.3 Indirect marketing
A2.4
A2.5 Offer something of value to target audience
A2.6
A2.7 Offer free download for checklist or worksheet
A2.8
A2.9 Collect contact information for email marketing campaign
A3 Beyond the funnel
A3.1 Maintain relationship
A3.2
A3.3 Provide ongoing useful, meaningful and relevant content
A3.4
A3.5 Keep customers engaged

More Maps From User